MSI Nigeria Reproductive Choices

MSI Nigeria Reproductive Choices is the country’s largest provider of sexual and reproductive healthcare services.

Who we are

MSI Nigeria Reproductive Choices was founded in 2009 and is part of MSI Reproductive Choices network. Since then, we have worked to increase access to high quality affordable sexual and reproductive health (SRH) care for all people across Nigeria.

MSION's vision is "a world in which every birth is wanted", and its mission is "children by choice, not chance". MSION employs a service delivery model that is free of stigma, judgment, and discrimination, regardless of age, location, background, marital status, or economic status. MSI Nigeria collaborates with the government and other stakeholders to ensure that the underserved and most difficult-to-reach communities have access to a full range of affordable health care services.

How we do it

Our service delivery channels


MSION currently has five 'Centres of Excellence' in Abuja, Benin, Port Harcourt, and two in Lagos (Surulere and Lekki) that provide quality FP services and a full range of other SRH services, as well as CCSPT, vaccinations, and laboratory tests. These centers serve as a model for MSION's private sector engagement channel, and a referral point for other private sector providers. MSION's Centres serve as hubs for the training and resourcing of healthcare workers in Nigeria. MSION's Centres have served over 50,000 clients since inception.


Marie Stopes Ladies are community-based healthcare providers who deliver services from door-to-door or from their own homes to women within their communities. They have built up trust and goodwill within their communities and can offer services on credit to their clients thereby eliminating a major barrier to access to quality health services. The Marie Stopes Ladies channel is a game changer as over 65% of the population depends on these Proprietary and Patent Medicine Vendors (PPMVs) and Community Pharmacists (CPs) as their primary source of health care services. MS Ladies are mostly in rural areas and urban slums and have  enormous potential for increasing access to FP services for young mothers and adolescents, who are currently heavy users of emergency contraception and are predisposed to unsafe practices. With adequate training and a regulatory framework in place, the MSL channel has the potential to serve up to one million adolescent girls nationwide.


MSI Nigeria mobile outreach teams go the last mile to deliver services in under-served communities, including rural, poor, and displaced communities, and those affected by climate change, expanding access at scale. MSION provides free, quality, and safe long acting and permanent FP methods (LAPM) to rural communities across over 30 states in over 4,000 sites in the northern and southern parts of Nigeria. Using the infrastructure of public health centres, outreach teams increase contraceptive choices in these communities where the existing public and private health clinics struggle to meet the needs of women and men. By fine-tuning our outreach services, we have expanded access in an efficient and cost-effective way. 


Private Sector Engagement is a service delivery approach used by MSI in which small, independent health care businesses are organised into quality-assured networks. MSION has created a private sector provider network under the brand name to engage otherwise fragmented private providers to deliver high quality SRH services that contribute to national public health goals. MSION's Private clinic network leverages accredited private healthcare providers to offer quality FP and SRH services to low and middle-income clients in rural and peri-urban areas with high unmet need for Family Planning. In return for meeting MSION quality of care and pricing requirements, private providers receive training at a fee in selected areas including family planning, client counseling, infection prevention and PAC. Providers also benefit from on-going quality audits and coaching. This includes having access to commodities and medical equipment Established in 2012, this network is improving access to high-quality FP services in the private sector in 15 states. 


MSI launched its own brand of misoprostol in March 2012 to prevent and treat postpartum haemorrhage and PAC. MSION builds capacity in the healthcare sector on the proper use of misoprostol through this channel, while ensuring availability of high-quality misoprostol through its own brand.  MSION has over 30 sales representatives and over 70% sales point coverage of the country. MSION launched its own emergency contraceptive pill (Back-Up), and three variants of male condom (Fire Xtra® and Fire Xtacy® and in 2022 launched the Fire Xotica®).


MSION is a trusted implementing partner of the Federal Ministry of Health (MoH). Under multiple projects, MSION is working closely with the government to streamline service provider's training on long-acting and reversible contraception, clinical quality assurance, coaching and mentoring to scale up services. Recognising the importance of supervised practice for skills transfer, building provider confidence, and minimising provider time away from site, MSION is leading the reduction of classroom-based training times in favour of a comprehensive post-training on-site supportive supervision programme. MSION was contracted to design the government's new LARC training and supportive supervision manual for monitoring and quality-assuring service delivery. 

MSI Nigeria has  supported the expansion of service provider training and supportive supervision to over 3000 health facilities distributed across 35 states out of 37. Over 2.5 million clients have been served through these sites.


To ensure a continuum of care, MSION's service delivery channels are supplemented by a toll-free hotline for clients. The multilingual contact center agents receive extensive training to provide excellent customer service and advice on a variety of SRH topics. The training also includes sessions on how to talk to women about their concerns and misconceptions about FP and sexual reproductive health services, as well as how to follow-up with clients to inquire about possible side effects and to make referrals to MSION service delivery points.

The contact centre agents provide SRH information and advice in lgbo, Hausa, and Yoruba languages. The contact center also acts as a safety net in the event of a post-procedure complication, with clients able to call for advice at any time before or after a service is delivered. Our social media presence (Facebook, Twitter, WhatsApp, Linkedln, YouTube, Tik-Tok, and lnstagram) has increased client access to factual SRH information and referral for quality service provision.



MSION employs community mobilizers to raise awareness and demand for MSI services in both urban and rural areas. We have a network of community-based mobilizers supported by over 60 "Social and Behaviour Change Communication Officers" trained in social mobilization, community engagement, and the dissemination of SRH information through various strategies including community talks and small group meetings.

They generate demand for the PSS and Outreach sites and refer clients to MSION Private sector network and the centre.

Learn more about our services

Find out more about the services we offer and their availability countrywide. Chat with us on WhatsApp on 0909 00 22252.

0800 00 22252